Keyword Research - Guide to Conducting Keyword Research to Find the Best Keywords in SEO

All website owners will one day realize how important keywords and research are.

Especially when they are tired of creating lots of content, but the website is still quiet.

Even though it was ranked 1.

That is why keyword research is a stage that should be done at the beginning, when your website is newly built.

Not when they realize the website is wrong.

Therefore, welcome to the keyword research guide.

There are a total of 6 chapters that will lead you to get to know the actual principles of keyword research, then apply them to your website.

Why is keyword research so important?

I underline very, because it is very important.

Try to remember again, what is your goal to learn SEO?

Get visitors ...?

Increase sales ...?

Or get income ...?

Usually all three. Starting from getting visitors, then sales will increase, and you will get additional income.

Unfortunately, without keyword research, all that is impossible.

Why?

There are 3 reasons.

This is where beginners make mistakes

Not all keywords are the same.

There are keywords that are often searched for, some are lonely.

If you are not familiar with keyword research, then you will most likely target keywords that have never been searched for at all.

That is what is often done.

They create content without caring about keywords, then feel proud that the website has entered page one.

But the visitors are still few.

There is no change at all.

It's useless right?

It has been painstakingly creating content, but apparently no one is interested.

And this is where the experts are trapped

Let's say Budi has a website that sells a product.

So that this website has a lot of visitors, Budi targets keywords with a large search volume through the Google Keyword Planner.

OK ... because Budi is an SEO expert, 2 weeks later ranked 1.

Visitors arrive ...

But apparently no one buys the product offered.

Why is that?

This is the cause:

Bob is targeting the wrong keywords.

What you need to remember, the purpose of keyword research is not just to find the keywords with the most number of searches.

Not only bring visitors.

But to bring visitors on target.

If you want them to buy the products you offer, then you must target the keywords used by people who really want to buy.

More clearly, we discuss in Chapter 1.

The worst, this is a mistake taught from generation to generation

Talk about keyword research, usually the first thing to do is open the Google Keyword Planner. Then enter keywords.

This is not true.

Especially for new website owners.

This error is too severe to the point where it continues to be done and taught for generations to beginners. What a mess.

See the following case:

For example, Budi has a website that sells English courses.

Then Budi wants to get rank 1 for the keyword "English course". This keyword is used as the main target.

At that point there were no problems.

Here's the problem:

As many people do, Budi immediately enters his main keyword into the Google Keyword Planner.

The results obtained are as shown below.

What's next?

Bob wants to get rank 1 for all of these keywords.

Therefore, Budi made 6 articles each using the keywords shown in the picture.

A week ... two weeks passed ...

It turns out that none of these articles get good ratings on Google. Even worse, Budi's website isn't even on the first 10 pages.

Precisely the website got a penalty!

What happened? Why does Budi get a penalty?
Look at the keywords again.

Everything is almost the same.

When Budi makes an article which each targets those keywords, the articles on his website will be all the same. There is no variation.

As a result 2:

Visitors will assume your website is made carelessly, so it will immediately leave because it does not get good information.

Not only that.

Google and other search engines will consider your website "thin".

We know that Google doesn't like thin websites, meaning websites with all the pages targeting the same keywords. So that the contents are also the same.

That's why Budi was penalized.

Therefore, I emphasize before we begin:

The Google Keyword Planner is NOT a tool for finding new keywords.

The next time someone recommends beginners to use the Google Keyword Planner to search for keywords, let them know the consequences.

Keyword Research Guide Material

Now, because you already understand the various mistakes made related to keyword research, it's time we start learning the correct stages. Please start from the first chapter.

1. Search Intent
2. Finding the Right Keywords
3. Difficulty Level Analysis
4. Keyword Strategy
5. Long Tail Keywords
6. Improve Keyword Performance